Since Real Estate Realtorage has both formal and informal participants and considering vREfyd (BH) to be a Realtor-exclusive platform, it is important that a well-defined SOP of Realtor identification is established and the product workflow is designed. To ensure the above objective, Realtors have been categorised in the following categories with their relevant steps for identification.
Description: Realtors licensed by the government to conduct real estate transactions.
Description: Realtors are onboarded through referrals from existing vREfyd Partners.
Description: Realtors identified through sourced databases or data scraping from listing websites.
These details (in decreasing priority sequence: 1. Lead source, 1. Contact Number, 2. Name, Email ID, address, city, pincode, Company, social handle e.g. Facebook, LinkedIn, Instagram, company website ) are uploaded or updated in the Lead Module of vREfyd Admin CRM.
Description: Realtors who approach BH independently or via marketing efforts.
In this case, Realtors will call BH inbound line or can fill an online form on BH marketing website/app to which a call back can be done in 4 business hours (including non-connection scenario). A call to this line will be received by the telesales team. As call disposition, the options are 1. New Realtor Interest 2. Existing Realtor Support (TBD). If a new Realtor interest is selected, then redirect to the lead module of CRM and BH telesales team will proceed with the call flow similar to that of an outbound lead (refer section C).
This section should contain specific questions designed to verify the credibility and authenticity of the Realtor. A total of 10 Questions (some or all) will be used by BH admin team (telesales team, central verification team, field verification team) to ascertain the Realtor’s practice credentials.
The list of questions is as below: