<aside> 🖼️ How do we go about measuring success
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| Measure | Expected | Result | Notes: |
|---|---|---|---|
| Daily/Monthly Active Users | 1-3% of total users | ||
| 10-20% of total users | Track the number of unique users engaging with the app daily or monthly. | ||
| Session Duration | 5m | Measure the average time users spend interacting with the app in each session. | |
| Number of Searches per User | 2-5 per session | Gauge how frequently users are searching for properties. | |
| Click-Through Rate | 1-2% | Assess the percentage of users clicking on property listings versus the total number of views. | |
| Bounce Rate | 40-60% | Identify the percentage of users who leave the app after viewing only one page. | |
| Lead Generation Rate | 1-3% of total user generating leads | Measure how many users are generating leads or expressing interest in properties. | |
| Property Listing Conversion Rate | 2% | Track the percentage of property listings that result in a sale or rental. | |
| User Registration Conversion Rate | 15% | Monitor the effectiveness of converting visitors into registered users. | |
| User Verification | 70% | Track the number of users verifying themselves as Relators. | |
| AI Accuracy | 75% | Measure how accurately the AI recommends suitable properties to users. | |
| Response Time | 5-6seconds | Ensure the AI provides responses quickly and efficiently. | |
| User Satisfaction with AI | 60-75% | Collect qualitative feedback on how useful and effective users find the AI. | |
| Number of Active Listings | 200 Properties | ||
| ( Should increase over time ) | Keep track of the total number of properties listed on the platform. | ||
| Property Views per Listing | 20-100 views | Monitor how many views each property listing receives. | |
| Churn Rate | >10% | Identify the percentage of users who stop using the app after a certain period. | |
| Repeat User Rate | 30-40% | Track how often users return to the app over a specified period. | |
| Average Response Time | 2-4 hours | Measure the average time taken to respond to user support queries. | |
| Resolution Time | 2-3 day | Track the time taken to resolve user issues from start to finish. | |
| User Satisfaction with Support | 60-70% | Gather feedback on the quality and effectiveness of the customer support provided. | |
| Verification Success Rate | 70% | Measure the percentage of properties that pass the verification process. | |
| Time to Verify | 3-5day | Track the average time required to complete the property verification process. |