Defining the problem

Traditional property searches often yield irrelevant results, wasting both clients’ and realtors’ time.

<aside> 🗣 The Client Dissatisfaction

• Excessive Time and Effort Required
• Search Overload
  • Way Too Many Options.
  • Irrelevant Listings
  • Outdated Information
• Unsolicited calls
  • User data gets misused and sold.
  • Scam Risks
• Transaction Complexity
  • Excessive Touchpoints even post-transaction.
  • Multiple Parties Involved
  • Payment Delays </aside>

<aside> 🙍🏼‍♂️ The Realtor Chaos

• Disconnect between their efforts and earnings
• Data Commotion
  • Misused Leads and Duplication.
  • Fake Listings
• Restricted Reach
  • Limited Local Visibility.
  • Inadequate Language Support
• Income Limitation
  • Single Source Dependency.
  • Seasonal Market Fluctuations </aside>

India has over 4 million recognised real estate Realtors.* *based on a 2015 report from National Association of Realtors India Out of which, only around 75,000 are RERA certified.

Others are informally scattered — think housewives, local Realtors, watchmen, and street vendors.

“I wish at least 10% of the leads I receive are genuine..“ -a frustrated Realtor

Problems Realtors face

• REACH
  • Realtors primarily rely on their personal networks through platforms like WhatsApp and Facebook, then listing platforms, and finally other Realtors.
  • Transaction values and options are confined to a narrow range, with rare growth beyond set limits.
• INCOME
  • This typical approach prolongs the TAT to find the right match and close transactions.
  • Realtors are often restricted to hyperlocal operations with no reach across India.
  • This leads to disparate earnings where one Realtor earns ₹10K, another earns ₹10L and yet another 3CR per transaction.
• PUBLIC PERCEPTION
  • Realtors often face stereotypes as less professional or trustworthy.
  • This negative stigma deters potential clients and reduces market opportunities.
• PROFESSIONAL ISOLATION
  • Many brokers work independently, lacking collaborative interactions which can enhance their business practices.
  • Isolation limits exposure to diverse tactics and strategies that could improve their business outcomes.
• Limited Access to Training and Development
  • Brokers often have no access to ongoing professional development, stunting growth and adaptability.
  • The absence of structured training leads to outdated practices that fail to meet modern client expectations.

Market Gaps